About Pure Moisture
Welcome to Pure Moisture, where beauty meets natural indulgence. Our passion lies in crafting haircare products that elevate your daily routine to a luxurious experience all while improving the look and feel of your hair by providing healthy hair styling products that address and satisfy your specific hair needs.
Our hair care line provides moisture, strength and growth from AM to PM.
for all hair types
Our Mission
At Pure Moisture, we believe in the power of nurture and rejuvenation. Our mission is to provide high-quality products that celebrate the harmony between healthy hair and beauty. We meticulously select premium ingredients to create formulations that not only enhance but also to improving the look and feel of your hair by providing healthy styling products.
Our mission is to care for your hair with formulas made with organic, natural and plant-derived ingredients. We carefully design are products with all hair types in mind. We focus on your desired hair goals and help keep your hair healthy & hydrated from AM to PM.
Our Beginning
Tomica LaTrice, the esteemed CEO and President of Pure Moisture Hair, embarked on her illustrious career in the health and beauty industry in 1994, actively participating in the cosmetology program during her high school years. As a third-generation hairstylist, she seamlessly followed in the footsteps of her mother and grandmother, viewing this path as an inherent gift that resonated effortlessly with her.
A prominent figure in the TV and film industry, Tomica LaTrice is also a distinguished member of the local 798 Union for Hairstylists and Makeup Artists. Over the past 25+ years, she has served as a salon owner and operator, dedicating her expertise to enriching the community with her unique training and experience.
Throughout her career, Tomica has demonstrated specialization in hair growth, aligning her focus with clients' desired hair goals and ensuring the maintenance of their hair's health. Notably, she has made a significant impact in her community by addressing issues such as alopecia and hair loss, showcasing her commitment to the well-being of her clientele.
With a wealth of experience and versatility in the health and beauty industry, Tomica LaTrice has paved the way for the development of Pure Moisture Hair Care, a testament to her unwavering dedication and passion for elevating the standards of hair care.
Our Commitment
Pure Moisture is more than a brand; it's a commitment to your hair's well-being. We believe in the power of nature to elevate your beauty routine. Our hair care line is meticulously formulated with premium ingredients like mango butter, shea butter, essential oils, and botanical wonders. Each product is a celebration of diverse beauty, promoting healthy and vibrant hair for all.
Our Products
Step into the world of Pure Moisture Hair Care, where each product is a beacon of hair wellness, designed to elevate your hair from ordinary to extraordinary. Immerse yourself in a range that caters to every aspect of hair care, meticulously formulated to bring professional salon-quality to your home.